Asma Hussain

Asma Hussain

HERITAGE FASHION DESIGNER

ASMA HUSSAIN is a Fashion Designer with a difference. She is a Social Activist, Educationist, Curator, Revivalist, Promoter, Writer and a Designer. She started working to promote the Handicrafts, Handloom, Art & Culture of Awadh (Uttar Pradesh) in 1992.

She trained artisans free of cost, learning about their problems and hardships on the way, facing a lot of challenges as there was no organized fashion or handicraft industry. She tried to resolve the problems of the artisans in the area of health, education, awareness and exposure to the world. Thus began the journey of not just designing clothes and a life of glamour, but designing lives, of those who were left to fend for themselves in poverty and illiteracy. She recognised the talent and hidden treasures of their nimble fingers.

She has been covered by FTV, Star World, Discovery Travel & Living, BBC, Zee, ETv, NDTV, Sahara TV, etc. She is renowned for reviving traditional crafts of Awadh & has won several prestigious awards.

  • Asma Hussain is a member Designer of F.D.C.I
  • Consultant Designer for DC Handicraft, Ministry of Textiles, GoI
  • Empanelled Designer for Khadi & Village Industry Commission, GoI
  • Her organisation is running projects for Ministry of Minorities, GoI

ORGANIZATIONS

Asma Hussain is running four organizations

YUWA

Youth Upliftment & Welfare Association

Asma Hussain Apparels

Production unit for designer
clothes & handicrafts

AIFT

Asma Hussain Institute of
Fashon Technology

Fashon House

She has 2 retail outlets at

Awards

A glimpse of the awards, honours and accolades

2016

Given by FICCI FLO INDIA, awarded by Mr. Amitabh Kant & Sabyasachi Mukherjee.

2005

Given by the National Women Commission, GOI.

2003

Given by L.N.N, a GOUP body.

2003

Given by Rashtriya Mahila Sansthan, a NGO.

1998

Conferred by The Bhartiya Fankar Society Lucknow.

1997

Given by the Lucknow Award Council, Lucknow.

Asma Hussain has researched & presented papers on many topics. Here are some selected peices:

  • “Causes of Decline in Khadi Market & How to Promote Khadi in Present Scenario in Domestic & International Market”, 2004, at seminar by UP Khadi & VIB, GOUP.
  • "What, when and how to wear", 2004, at conference on "Health & Beauty" Lucknow Cosmetologists & Beauticians Association, UP
  • “Women & Entrepreneurship”, 2004, at seminar on "Gender Issues", Training Dept. State Planning Institute, UP.
  • “Importance of Designing for Successful Enterprises”, 1995, at All India Women Entrepreneur's Meet on “Entrepreneurship Development and Finances"
  • "Employment generation through Fashion Technology" at seminar on Employment Generation organized by Institute of Development Studies, LU.
  • "Upliftment of women and girl child by Education in handicraft and dress making" at seminar by Rashtriya Mahila Sansthan.